Enabling market potential FMCG in the Philippines

Food Safety solution unlocking market potentials for MSMEs!

Written by Cherry Atilano (CEO Agrea)

Highly diverse food culture in Asia and the Pacific leads to various food safety issues that require solutions with country and region-specific approaches. Every year more than 275 million people fall ill, and 225 000 people die due to food-borne diseases in Asia and the Pacific region. (FAO)

In our goal of providing Filipinos with safer foods and for our MSMEs to lessen their costs and time of waiting to avail certifications on Food Safety Compliance. This will also unlock so much potential to bring the Filipino products to the global markets which is mostly the bottleneck of most food processors in the Philippines that are working hard enough in making their products available to the market both local and international.

QAssurance collaboration

AGREA Agricultural Systems signed an agreement with QAssurance a leading Dutch FoodTech firm in Food Safety Excellence. We are bringing this company to the Philippines to help SMEs and most especially micro-entrepreneurs in the food value chain to fast-track their Food Safety compliance to adhere to the global standard. This will enable our MSMEs to support safer food consumption and compete in the global market.

QAssurance is an expert in setting up and maintaining Food Safety Systems for companies in the Food Supply Chain. Real-time Food Safety Compliance is the key to the future. They are dedicated to breaking down the barriers to Transparency and Trust in the Global Food Supply Chain.

We are incredibly grateful for the trust of QAssurance Team Ir. Cornelis van ElstAndrada Mierlut George Anthony Miedema. Thank you to the Embassy of the Netherlands in the Philippines for the support in making a stronger ties between the Philippines and the Netherlands especially in the food and agriculture space.